SaaS Benchmarking – General Cost, Mobile Product and Cloud Service Pricing

SaaS Benchmarking – General Cost, Mobile Product and Cloud Service Pricing

This post provides SaaS entrepreneurs, Business Managers and Investors with the top 75 best practice benchmarks for your SaaS and Software business. Within this chapter we are covering a few operational Benchmarks.

There are many more operational benchmarks which you can look at and explore directly on Lean-Marks. We picked three categories for this ebook

  • Benchmarks on general cost structures
  • Benchmarks for Mobile Product Development and
  • Benchmarks for Cloud Services Pricing




Benchmarks for General Cost Structure

Expenses and Profitability Metrics by Company Growth Rate

Hyper Growth Companies spend more (1.5-2 times) on S&M, R&D, G&A than average (Scale Model)
FINANCIAL METRICSOPEXS&MR&DG&APROFITABILITYGROWTHGROWTH RATE

 

Benchmarks for Mobile Product Development

Mobile Product Development Expenses as Proportion of Revenue by Revenue Range

Most companies with revenue >$2M spend up to 20% revenue on mobile product development
OPEXR&D

 

Mobile Development Time by Strategy

80% companies whose mobile strategy is secondary publish app within 6 months

 

Revenue Growth to Mobile Monthly Active Users Growth

MAU starts slow but picks up at expansion stage (85% at revenue $2M-10M)
FINANCIAL METRICSGROWTHGROWTH RATEREV GROWTHCOMPANY PROFILECOMPANY SIZE

 

Median GAAP Revenue Growth Rate by Mobile Strategy

Companies focusing on mobile grows Rev 1.8 times more than companies focusing on web
FINANCIAL METRICSGROWTHGROWTH RATEREV GROWTH

 

Mobile Monetization by Mobile Product Strategy

70% companies focusing on web do not monetize their mobile supplementary strategy

 

Benchmarks for Cloud Services Pricing

Cloud Services Pricing for Cloud Exchange email services per mailbox per month

Cloud Services Pricing for Cloud Exchange email services between 5-10$ per mailbox per month
OPEXR&DPROVIDERSHOSTING METHODS

 

Cloud Services Pricing for Cloud Storage Services per GB per month

Pricing for Cloud Storage Services around 0.25$ per GB per month
OPEXHOSTINGPROVIDERSHOSTING METHODS

 

Cloud Services Pricing for Cloud Backup Services per GB per month

Pricing for Cloud Backup Services around 0.50$ per GB per month
OPEXHOSTINGPROVIDERSHOSTING METHODS

 

Cloud Services Pricing for Cloud SharePoint Services per user per month

Pricing for Cloud SharePoint Services less than 5$ per GB per month
OPEXHOSTINGPROVIDERSHOSTING METHODS

 

Cloud Services Pricing for Private Cloud Services per environment (4vCPUs and 4GB/100GB with 2VMs) per month

Pricing for standard Private Cloud Services around 300$ per month
OPEXHOSTINGPROVIDERSHOSTING METHODS

 

Cloud Services Pricing for Cloud Monitoring Services for 25 devices and 2500 metrics per month

Pricing for Cloud Monitoring Services around 500$ per month
OPEXHOSTINGPROVIDERSHOSTING METHODS

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